How To Monetize From Android Applications

Content providers for advertisement may be the publisher himself, this approach is uncommon and is only preferred by big players like CNN or Sony Entertainment etc who are well exposed to ad-business, or an exclusive sponsor who wants his messaging to be published wherever user uses his Android application, this a most assured way of getting high returns the only downside is that your app needs be in perfect sync with the sponsoring brand and only the biggest publishers can hope and afford a long lasting relationship with the sponsoring brand, the third and most preferred option by small publishers is partnering with Mobile Ad Network. We will discuss about the last option in more detail over here.

The most lucrative way to sell ad space involves direct sponsorship deals with advertisers, many small app-makers don’t have the connections or time to set up those types of arrangements. A more feasible approach is partnering with an ad network who will sell your ad inventory for you and take a portion of the total revenue in exchange for their services.

There are many players available including Google. These network partners provide apis for integrating their ad space in application.They also provide targeting feature to show more relavent ads.Many ad-networks support showing more rich media for showing ads which are more engaging and attractive for user the only problem is they consume more resources of an application.

Few comman and frequently used ad networks:
  • Adfonic
  • AdMob (Google)
  • Airpush
  • AppFlood
  • AppSpot
  • Chartboost
  • iAds
  • InMobi
  • LeadBolt
  • Madvertise
  • MobFox
  • Tapjoy

The pricing is decide on basis of CPMs CPIs or CPCs, let us see what are these

CPM is Cost Per Milli also called cost per thousand is a commanly used measurement in advertisement. It represents the cost of showing the ad to 1000 viewers. It is used in marketing as a benchmark to calculate the relative cost of an advertisingcampaign or an ad message in a given medium.

CPI Cost Per Installation, or also known as cost-per-acquisition, is a popular mobile advertising payment model used by app publisher, the publisher gets paid each time the user download his advertised application.

CPC Cost Per Click The cost-per-click (CPC) is the amount you earn each time a user clicks on your ad. The CPC for any ad is determined by the advertiser; some advertisers may be willing to pay more per click than others, depending on what they're advertising.

Conclusion: Monetizing from Android application has become a challenging pursuit, but at the same time there are countless success stories also, plus there several monetizing approaches and open sources to support them, so if you are innovative and hardworker you can definitely be commercial successful story in the market.


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